THE BASIC OPTIMISATION PROCESS
Project Received: Client requirements are studied, website login access is obtained, and initial SEO Audit is carried out to evaluate the health of the given website. The process of evaluation is manual as well as software-based. SEO Audit reveals the website’s cordiality with and visibility to search engines. Accordingly, recommendations are sent to fix or improve its current status, and SEO actions are priotitised.
Content Development: SEO-oriented content requirements are put forward and developed, if permitted. The strategies cover extensive Keyword Research and Optimisation, Content Organisation on the website, and promotion via web pages, blog posts, articles, infographics, slideshows, press releases, and directories.
On-Page SEO: Actionable strategies are carried out to make the website comply with major search engines, primarily Google. Some of these SEO services include the addition and modification of various On-Page attributes – title tags, URLs, sitemap, robots, Keyword placement, and the like.
Off-Page SEO: Logical techniques are applied outside the boundary of webpages to improve the position (rank) of a website on Search Engine Results Pages (SERPs). These include link building, bookmarking, and social media activities.