Search Engine Optimisation (SEO)
IT’S NOT JUST ABOUT RANKS. IT’S ABOUT ROI.
At Osam Websites, we optimise websites laying the cornerstones of Branding, User Engagement, Customer Retention, and of course, Search Dominance. The focus is on reaching out to the specific Target Audience on which you are banking your Customer Base. More than building links on the web, our strategies are directed towards building links between businesses and their users to win trust.
PRIOR TO SEO
Research: Market Insights, as well as Consumer Insights are performed – the former to discover the untouched niches of digital marketing and the latter to study consumer behaviour. Both the interpretations are then applied to generate marketing plans for business growth.
Plan: The Research Insights are decoded and studied so that their correspondence with the business and branding goals can be explored. A logical and doable plan is set, which covers building Brand Awareness and Perception, enhancing Brand Experience, improving User Engagement, and leading User Behaviour towards Customer Conversion.
Execution: Well-strategised digital marketing programs are undertaken for Corporate Brand Management, Online Communications and to strengthen a business’s position within the web ecosystem.
THE BASIC OPTIMISATION PROCESS
Project Received: Client requirements are studied, website login access is obtained, and initial SEO Audit is carried out to evaluate the health of the given website. The process of evaluation is manual as well as software-based. SEO Audit reveals the website’s cordiality with and visibility to search engines. Accordingly, recommendations are sent to fix or improve its current status, and SEO actions are priotitised.
Content Development: SEO-oriented content requirements are put forward and developed, if permitted. The strategies cover extensive Keyword Research and Optimisation, Content Organisation on the website, and promotion via web pages, blog posts, articles, infographics, slideshows, press releases, and directories.
On-Page SEO: Actionable strategies are carried out to make the website comply with major search engines, primarily Google. This includes the addition and modification of various On-Page attributes – title tags, URLs, sitemap, robots, Keyword placement, and the like.
Off-Page SEO: Logical techniques are applied outside the boundary of webpages to improve the position (rank) of a website on Search Engine Results Pages (SERPs). These include link building, bookmarking, and social media activities.
Well, that’s not the end of it. There’s more. Post off-page actions are taken forward including the individual page audits so that they remain relevant and long-standing. User Engagement is continuously improved via regular blog posts, articles, and QA models. And finally, when the website receives a rank, it is maintained in accordance with the dynamic search engine algorithms and the ever-changing competition landscape of the business.