Sometimes, it’s hard to tell when your website needs a revamp. Luckily, we can help you avoid promoting your business with a site that looks its best on Windows 95. Read on for the five signs that you need a new website.
1. It doesn’t look right on a mobile phone
Google now makes it so that websites that don’t meet their mobile guidelines will be penalised in mobile search results. It makes sense – if you search from a mobile device, you need results that will display properly. Luckily, Google provides an easy and free tool for testing any site’s mobile friendliness. Just visit this link.
2. Your website and business cards don’t match
When you started your business, you probably ordered plenty of business cards. Sometimes, these cards arrive before a website is even fully designed. What are the chances that they are going to match? And even if they did match back then, the odds are good that you’ve rebranded since and ordered new business cards. Avoid business card embarrassment and ensure your website collar matches your business card cuffs.
3. Your brand doesn’t appear on Google’s front page
So your site isn’t showing up in results, costing you organic traffic and the business it brings. There are a few possible reasons for this, the most likely of which is that your site doesn’t meet Google’s guidelines. You should be able to control the way your site shows up in Google by editing the title and description on each page, among other things, but many older sites and content management systems don’t allow this. You need a new design and CMS that will help you ensure your site is easy to find and looks good when visitors land on it.
4. You get plenty of visitors but no enquiries
Congratulations! You’ve done the hard part and brought people to your site. Now when they get there, how easy is it for them to contact you? Are the details accessible from your homepage? Do your contact forms work? Are you encouraging people to contact you by making it easy and desirable? If a website is properly built and you are getting traffic, you should be getting enquiries. If that isn’t happening, it’s time to evaluate and consider a redesign.
5. The pages take forever to load
Have you ever tried to show your website to someone and ended up standing there in awkward silence waiting for it to load? A slow website costs you traffic and business. Most users will only wait for a few seconds for a page to load before giving up and going to a different website. There are several reasons why your site could be loading slowly – if it’s happening to you, something needs to be done.
These are just five of the main indicators that your site needs a revamp. If you’re having any other problems, get in touch with OSAM Websites today on 01293 226 455 and we’ll be happy to take a look.