This is the age of heavy information. Visitors stay hardly 30 seconds on a website unless they like it. Can you ensure that your visitors understand what you do within this time? Can they navigate to the blog without difficulty if they wish to? Is the pricing layout easy to understand? What do you think about the bounce rate? Is it too high? Well, if you are not happy with the answers to these questions, it might be the right time. Yes, it is time to take a look at how you can make the website better by choosing an attractive web design Worthing.
A web portal can’t thrive only because of some limited aspects like the content or the images. It needs to be good in a comprehensive manner. The design should feed into the experience of the users. It should be functional in a perfect way while complementing the content. Besides, the site should communicate with visitors about what you do. Let’s have a look at how to improve the web design to fetch more prospects and enhance conversion rates.
● Create a plan – Don’t do anything abruptly. Have a proper plan before you start designing the site. Map out the buyer’s journey to ensure that the site meets the requirements of the users. This should be ensured from the beginning to the time they make a purchase. Which pages are they like to view? What content are they going to go through? Which offers are the customers convert on? Understand the answers. This would help you design a site with a better conversion ratio.
● Remove unnecessary items from the site – Some elements on the webpages can detract the customer. These may prevent the messages you are trying to convey to your customers. Complicated animations and lengthy content are a big NO-NO. Don’t use stocky images. For an audience with only a few seconds, you must create a good first impression. And that impression should get the main things across. This can be done only with powerful yet short sections of content and relevant images. All of these must be categorised by concise and clear headings. Avoid using any ambiguous terms or jargon. It only makes the content muddy while confusing the users. Avoid including words like flexible, next-generation, cutting edge, best-of-breed etc. Such words have been used by thousands of companies. They don’t have any more appealing capacity.
● Allow white space – Remember, whitespace is one of the most important design elements. This is a significant part of web design Worthing. It helps to break up the page while increasing readability. Whitespace aka negative space is the area around the elements on a webpage. The space is empty without any content or image. It may seem superfluous to use extra space, but it ensures better readability. It is also important for content prioritization. Besides, it plays an important role in the entire design process while placing design elements in proper places. If any webpage lacks white space, review the same without delay. Strip elements that are not relevant to the page. Now, check if the content is grouped in the proper way so the visitors can distinguish where they are on the page.
If you want your website to succeed, you need to take care of a few things. Create a plan at the onset. Remove unnecessary items from the site. Better you allow white space. There are many more factors to take care of. However, the aforesaid ones shouldn’t be missed.